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Research papers

In which terms is the problem of media planning set today? (German)

Where is the limit, in this field, of the computer's role? Is there, on a short-term basis, further progress to be made? 1. The aim of the advertising message; 2. The factors enabling us to attain this aim; 3. The two levels of the media-planning...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Jean Francois Canguilhem
September 1, 1974
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Citation

Canguilhem, J. F. (1974a, September 01). In which terms is the problem of media planning set today? (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/in-which-terms-is-the-problem-of-media-planning-set-today-german-


Research papers

Marketing research

The concept of marketing research is essentially dynamic and the need for its application arises primarily because of the changing socio-economic patterns and life-styles. It would be timely to review the extent to which marketing research, as an aid...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Manendra Mohan
September 1, 1974
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Citation

Mohan, M. (1974a, September 01). Marketing research . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/marketing-research-


Research papers

In which terms is the problem of media planning set today? (French)

Where is the limit, in this field, of the computer's role? Is there, on a short-term basis, further progress to be made? 1. The aim of the advertising message; 2. The factors enabling us to attain this aim; 3. The two levels of the media-planning...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Jean Francois Canguilhem
September 1, 1974
×

Citation

Canguilhem, J. F. (1974a, September 01). In which terms is the problem of media planning set today? (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/in-which-terms-is-the-problem-of-media-planning-set-today-french-


Research papers

Management and model for research in comparative management

Marketing research techniques and methods are useful in an enterprise provided it is marketing oriented. The paper presents a brief review of the main prototypes of models for research in comparative management, challenges some of the assumptions on...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Ivo Dujmovic
September 1, 1974
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Citation

Dujmovic, I. (1974a, September 01). Management and model for research in comparative management. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/management-and-model-for-research-in-comparative-management


Research papers

Market research executives in Britain

This paper examines the market research profession in Britain from two view points: who we are at present and how we provide for the continuation of the species.

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: John A. Samuels, Peter Menneer
September 1, 1974
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Citation

Samuels and Menneer (1974a, September 01). Market research executives in Britain. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/market-research-executives-in-britain


Research papers

The telephone in consumer research

If someone asks for a recommendation on interview technique the consumer researcher will probably mention personal, postal and telephone in that order. If someone ask specifically about telephone interviewing the researcher will probably say "quick...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: David Miln, David Stewart-Hunter, Len J. Marchant
September 1, 1974
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Citation

Miln, Stewart-Hunter and Marchant (1974a, September 01). The telephone in consumer research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-telephone-in-consumer-research


Research papers

In which terms is the problem of media planning set today?

Where is the limit, in this field, of the computer's role? Is there, on a short-term basis, further progress to be made? 1. The aim of the advertising message; 2. The factors enabling us to attain this aim; 3. The two levels of the media-planning...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Jean Francois Canguilhem
September 1, 1974
×

Citation

Canguilhem, J. F. (1974a, September 01). In which terms is the problem of media planning set today?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/in-which-terms-is-the-problem-of-media-planning-set-today-


Research papers

The shoemaker's children always have the poorest shoes

This brief paper is only intended as an introduction to my part of the seminar, giving the reasons for my philosophy and thinking concerning the marketing of market research. By so doing, I hope this will enable more time to be spent at the Seminar...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Alan F.C. Leighton
May 1, 1974
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Citation

Leighton, A. F. (1974a, May 01). The shoemaker's children always have the poorest shoes. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-shoemaker-s-children-always-have-the-poorest-shoes


Research papers

The changing face of agency research in the UK

The market research industry in the U.K. has not only grown appreciably over the last two decades, but it has also changed considerably in character and the way in which it is structured. The purpose of this paper is to look at what changes have...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: J. A. Fuller
May 1, 1974
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Citation

Fuller, J. A. (1974a, May 01). The changing face of agency research in the UK. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-changing-face-of-agency-research-in-the-uk